"UKTI ran a highly successful conference leading to new global business links across all sectors of the low carbon technology industry."
Who are UKTI?
UK Trade & Investment (UKTI) works with UK-based businesses to ensure their success in international markets and encourage the best overseas companies to look to the UK as their global trade partner of choice.
UKTI and Confero
UKTI were hosting an international conference held at Church House, a Grade II listed conference centre overlooking Westminster Abbey called ‘Towards a Low Carbon Global Economy’. It was twinned with a ‘Meet the Buyer’ event aimed at Low Carbon Technology (LCT) businesses in the UK. They invited 70 representatives from 18 countries to discuss potential trade links.
UKTI needed delegates to attend the conference and supplied a list of 1,000 targeted prospect delegates to fill 125 seats.
Confero’s role was to undertake an outbound seminar booking service in order to attract potential attendees to the conference and to encourage them to complete the registration process, including collecting payment.
The Confero Solution
A specialist dedicated outbound team was selected and trained on all the relevant information in order to give each potential delegate the information they needed. The agent team had access to the UKTI booking diary and made calls during business hours contacting Commercial Directors, IT Directors and Buyers of the UKs most prominent businesses.
Confero’s specialist team also arranged ‘one to one’ meetings for the attendees to meet with any of the international buyers attending the conference who were intent on purchasing low carbon technology products while they were in the UK.
All 125 delegate seats were filled and UKTI ran a successful conference leading to new global business links across all sectors of the low carbon technology industry.
Significant budget is spent on data capture, logging the contact and requirement details of potential customers, but if the leads you generate are left to go cold or your in-house sales teams are too busy to follow them up, the initial investment is wasted.