Meet the Management Team


Since 2001, Confero has grown into a class-leading mid-size outsourced call centre by focussing on technological innovation, expert-level knowledge of the marketplace and an unwavering commitment to client service.

We have assembled an ambitious and motivated management team with senior board-level experience, all of whom are a vital component for ongoing business success. The Confero board can all point to a consistent and proven track record of delivering measurable results to clients of all sizes in industries including finance and banking, publishing, call centre outsourcing, leisure and telecommunications.


David Freedman - Managing Director

David Freedman
David Freedman

David founded Confero in 2001. Under David's strategic leadership, Confero have cemented their place as a top 20 UK outsourced call centre offering its clients a full-service solution based on adding real-time value to their businesses.

He was headhunted into the call centre industry in 1994 by an answering service company. As Sales & Marketing Director, he drove up sales through innovative marketing strategies and by building successful, scalable and robust sales teams. In the process, David grew the company to become the number two answering service business in the UK.

'I want to add value to both blue chip and SME businesses, working in partnership with our clients to increase customer service excellence and to profit together. It's vital that we give exactly the same level of service and industry expertise to businesses of all sizes at attractive price points.'

David often represents the UK Contact Centre industry in the media, and has recently been interviewed on BBC Radio 5 Live and BBC Coventry & Warwickshire on the subject of cold calling. Have a listen to the interview on Cold Calling BBC Radio 5 Live interview on Cold Calling (WAV Format) and the interview on Telemarketing practices BBC Coventry & Warwickshire interview on Telemarketing practices (WAV Format), and see what you think !

Married with two children, David is a fanatical Liverpool fan and describes the 36 hours without sleep going to Istanbul for the 2005 Champions League final as 'the best football day of my life.' He still plays football as well as the more sedate sports of golf and table-tennis and is renowned for his barbecue skills - come rain or shine!

Daniel Sassoon - IT/Operations Director

Daniel Sassoon
Daniel Sassoon

Daniel is a co-founder of Confero and his responsibilities centre on IT and Operations. Two departments which play a pivotal role in the smooth and continuous running of the call centre.

He has been involved in technology and engineering for a host of major companies including EMI, ASCOM, Bell Northern Research, Reuters and Independent Newspapers. Daniel project managed a multi-million pound head office move and refurbishment for Reuters as well as the relocation of Independent Newspapers to new corporate headquarters while keeping the daily paper on the newsstands.

'Confero's success is down to a number of factors - the dedication and quality of work from everyone in the company; our clearly defined business model; sensible price points and a solid, robust and scalable IT infrastructure. As more and more businesses look to trusted outsourcing partners so they can focus on core business, Confero is perfectly placed to solidify our position as an industry leader'

Daniel is married with three boys, and owns a classic Japanese sports bike which he loves riding and tinkering with. He also enjoys DIY, model making and of course, video games, computers and electronics !

Roger Hughes - Head of Operations

Roger Hughes
Roger Hughes

Since 2005, Roger has led the team that oversees the general management of the call centre taking in recruitment, training and staff development, the implementation of new client campaigns, client reporting and data analysis.

Roger has been involved in Operations within the banking and finance industry for corporate heavyweights PricewaterhouseCoopers, Cardif Pinnacle and Citigroup. He was a co-founder and Operations Director for a start up 250-seat call centre where he successfully managed a number of sales campaigns for some of the UKs largest financial and insurance companies.

'Confero is successful due to the personal service we offer, our flexibility and the quality of our staff training for new and existing campaigns.'

Roger is a dedicated family man with a wide range of interests including rugby, cricket and current affairs. He is also a perennially frustrated Aston Villa supporter!

Carl Wright - Business Development Manager

Carl Wright
Carl Wright

Carl has been with Confero since 2007. As a Business Development Manager, Carl and the Business Development team are responsible for sourcing and winning new business opportunities with prospective clients and overseeing the management of existing client accounts.

He has been in business sales and account management for almost 20 years. He held a national account management role with BT responsible for winning and managing blue-chip and SME accounts across all sectors, as well as successfully developing and managing client accounts for some of the UKs largest corporate companies.

'Our call centre offering is based on quality, and a key to success is giving our clients a value-added service and value for money as opposed to merely offering the lowest cost solution'

Outside of the office, Carl is a Liverpool supporter, an F1 fanatic and as a retired County-level goalkeeper, he now enjoys watching his son play football.

Mark Perry - Business Development Manager

Mark Perry
Mark Perry

Mark is a Business Development Manager at Confero and his primary role is to source new business, both clients and new industry sectors.

Working within the Business Development team, he complements our client support areas including Financial Services, Retail and Automotive as well as implementing and effectively managing on-going client relationships.

Prior to Confero, Mark spent 10 years in business development roles for contact centre businesses where he planned, developed and implemented inbound and outbound solutions for a wide range of FTSE 100 companies across every vertical market and sector in the UK.

'Confero has an experienced pedigree in supporting global brands and leading SME businesses and the key to our success is the ability to recognise and employ people that are client focussed. This positions Confero as a strong agency that will flourish thanks to the wealth of experience in being able to offer first-class call management solutions.'

Outside of work, Mark is a busy father to twin boys and a daughter. He is a qualified Level 2 football coach and supports Chelsea and Southend United and when time permits, he indulges his passion for drawing, building design and architecture.

Kelly Phillip - Account Manager

Kelly Phillip
Kelly Phillip

Since 2009, Account Manager Kelly has been managing key accounts for Confero and ensures the smooth running of individual campaigns. She oversees new projects to make sure everyone involved has the knowledge and company information to run a successful campaign.

Kelly has been in the call centre industry since 2006 and she has enjoyed regular and deserved promotions from Agent, Supervisor and Training Manager to Business Development Executive before joining the Confero team.

'We work closely with all of our clients to ensure we not only meet their needs, but to far exceed their expectations. Clients expect a bespoke solution rather than 'off the shelf' packages and this is one - amongst many - of the reasons why Confero enjoys such respect and standing in a tough industry sector'

As a full-time mum, Kelly's spare time is scarce but if there are a few minutes, she is a music lover and a self-diagnosed 'shopaholic'!

Janet Ahluwalia - Training & Development Manager

Janet Ahluwalia
Janet Ahluwalia

Janet heads up training of all new Confero staff as well as monitoring existing staff, looking after their well-being and helping them to develop their own individual skills.

Janet has an innate passion for delivering excellence, both to clients and the staff she trains. In addition to her in-house activity, she is responsible for calibration exercises with clients. Confero's calibration programme consists of sharing call recordings with clients' Quality Assurance teams to assess agents on a number of factors including customer experience and satisfaction, product knowledge and call control and she consistently achieves at 95%+ score, a rating she and the Confero team are rightly proud of.

Before joining Confero, she was International Development Coach for the Hilton hotel group and was a National Performance & Development Coach for the Ramada Jarvis hotel chain.

'The reason Confero is so successful is the people. They bring skills, professionalism and outstanding customer service, resulting in a service both the business and our clients can be proud of.'

With spare time at a premium, Janet's out of the office activities include family, shopping and travelling.

Shahbaz Riaz - Call Centre Manager

Shabahaz Riaz
Shabahaz Riaz

Shahbaz is responsible for the day-to-day running of the call centre and the role is all-encompassing. He not only ensures that the service delivered by Confero to its clients is of a consistent high quality, his responsibilities extend to regular liaison with many of the company's key accounts and overseeing bespoke client campaigns as well as constantly reviewing call centre targets and SLAs.

Shahbaz has worked for a number of high profile client-facing businesses, including three years as a Supervisor at Nationwide Credit Card Services. Before joining Confero, he worked as a Call Centre Manager at Message Pad, a nationwide call centre business where he successfully managed large, multi-faceted teams of agents and staff.

'We have the ability to cater for the needs of SMEs as well as some of the UKs largest companies and our flexibility and range of services allows us to respond immediately and efficiently to our clients at all times'

In his spare time, Shahbaz's interests include sports cars, watching movies and playing tennis and snooker.

To find out more

With FSA (Financial Services Authority) authorisation and membership of the DMA - Direct Marketing Association, our clients can be confident of a service that is quality, process and target-driven.

For more information and to discover how Confero's call and contact centre services can add real value to your service offering, please call 0800 083 32 32, or email sales@confero.co.uk



Our brochure

Read and print the Confero brochure online - you can also request a copy to be sent to you by post.

View and print the Confero Call Centre Solutions brochure Click to view our Call Centre Solutions brochure (PDF Format) (150kb)