Sennheiser case study

Who are Sennheiser?

For over 60 years, Sennheiser has been one of the world’s leading manufacturers of every aspect of recording, transmission and the reproduction of sound, including headphones, headsets and microphones.

Confero’s team concentrated on the supplied database leads to provide at least 2-3 qualified appointments every day.

Sennheiser and Confero

Capitalising on their industry standing, Sennheiser Communications was launched to directly compete with the existing market leaders Plantronics and GN Netcom to manufacture headphone solutions for commercial enterprises such as call centres.

To support Sennheiser’s sales teams in expanding their service offering into the lucrative call centre marketplace, Confero put together a focussed, professional and highly trained B2B appointment setting team to generate qualified sales leads with key decision makers with their target customer base – businesses with large call centre operations.

The Confero Solution

A carefully planned staggered mailing campaign was orchestrated and coordinated to fully support Confero’s outbound calling programme. The targeted UK areas were then broken down geographically to ensure Sennheiser’s sales teams could proactively respond to leads and travel efficiently between client meetings.

Confero’s appointment setting team were trained in all aspects of the client’s organisation including utilising the Sennheiser sales team diaries. The unique selling propositions of the new range of headsets were conveyed to the relevant decision makers using incentives such as trial periods and appointments were booked with some of the UKs largest blue-chip companies.

Results

Appointments were made and thousands of headsets were sold all over the UK with companies and organisations such as British Gas, Ticketmaster, First Plus, Harrods, Selfridges, Invesco Perpetual and Luton Council.

Sennheiser’s team were able to focus clearly on presenting to their target businesses and closing deals whilst Confero’s team concentrated on the supplied database leads to provide at least 2-3 qualified appointments a day for each sales representative.