MVF Global case study

Who are MVF Global?

MVF Global find prospective purchasers of products and services and generate qualified leads for businesses across all market sectors allowing MVFs clients to focus on closing deals rather than chasing them.

Founded in 2009, MVF Global employs over 100 staff and were recognised in the 2013 Sunday Times Tech Track 100 as the Fastest Growing Tech Firm in the UK with 278% growth over four years.

Our outbound B2B marketers lined up new clients to purchase qualified hot leads using profiled, highly targeted data lists.

MVF Global and Confero

MVF Global was looking for an established call centre business to target businesses on a sector-by-sector basis to sign up to a lead-buying program. The leads, which are fully qualified, are solely for prospective buyers of each sectors products or services and include businesses such as surveyors, cleaning companies, builders, boiler repairers and plumbers, window and double glazing companies and kitchen installers.

MVF build websites to generate B2C leads but needed experienced outbound B2B telemarketers to sell the qualified, ‘hot’ leads to individual businesses.

The Confero Solution

Confero used a team of dedicated outbound B2B marketers to sell qualified ‘hot’ leads to targeted profile lists in each industry sector that MVF were looking to contract with.

The agents spoke to key decision makers, including Managing Directors, Finance Directors and Sales Directors to offer the new business opportunities on an ongoing basis with the aim of persuading companies to purchase a minimum number of leads each month.

There was a maximum number of buyers per industry sector and once the pre-set targets were reached, the agents moved on to the next sector.

Results

Confero’s agent teams opened up a number of new and scalable industry sectors for MVF, achieving high conversion rates which translated into new business. The client was immensely happy with Confero’s professionalism, flexibility and fast turnaround times.